For over 25 years I’ve lived in the software world. Each time I progressed into a new position it’s been to “get ahead of the problems” and to make things better. Eventually I realized that many issues at a company come from an inability to get more of the specific clients they are looking for. This often forces them to go down less desirable paths of customization or just to be spread thin over time. In some cases it can even lead to the end of a company.
Options, lead to companies that can provide better services and more value to their customers. Better businesses can create a better world.
Unfortunately most companies are not setup to create and nurture their own audiences. Most marketing firms and products do not provide reliable results. Most marketing firms just don’t reflect the modern world well at all. People build funnels that they would never even participate in themselves, common sense somehow is left out of the board room or zoom meeting when marketing is discussed. It’s time for a change.
Care For Leads was created to market with empathy for both audiences and companies attempting to reach those audiences. I’m looking forward to connecting with you on this journey.